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ProWein Newsflash

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ProWein Newsflash

International trade fair for wines and spirits

Experience the magic of ProWein - insights and current trends directly from the action!


For 30 years, ProWein has been the only international trade fair for wines and spirits that intensively covers the entire global market. Accordingly, the visitors are just as international as the exhibitors, who come to ProWein annually in search for new vintages, the latest trends in the wine and spirits industry and new product highlights for their consumers. And these are exclusively connoisseurs of the industry, because the controlled admission ensures that only experts are among themselves at ProWein. The spirits and wine fair guarantees valuable masterclasses and tastings in a professional atmosphere in the exhibition halls and a high number of business deals.

The ProWein 2024 trade fair took place in Düsseldorf from 10-12 March. We welcomed wine experts from all over the world from the retail and catering sectors. The focus was on around 5,400 exhibitors from 65 countries. There were also more than 300 masterclasses & events and an entire Hall 5 dedicated to spirits.

We were out and about with our team on the exhibition grounds and reported on numerous masterclasses, new vintages and many other highlights from the 13 halls.
Experience it up close here!

Ticket shop for ProWein 2025 is open
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Be the first to taste the new vintages and benefit once again in 2025 from the most extensive and international range of wines & spirits in one place.
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All product categories at ProWein

Are you searching for excellent wines from renowned or small, attractive cultivation areas? Sparkling wines, and champagnes that will please your customers? Or are you looking for excellent spirits, craft spirits or the latest trends in craft beer? At ProWein, you will not just find all of these but also creative accessories for marketing in retail shops and gastronomy. Do not overlook the opportunity to uncover the latest trends and innovations in wine and spirits products. Find below an initial summary of product categories and exhibitors set to attend ProWein between 16-18 March 2025.

Theme Worlds of ProWein 2024

Spirits

SPIRITS

NEW! Our own hall of high-quality spirits, from gin to whiskey, awaits you.
More information

Champagne Lounge

CHAMPAGNE LOUNGE

The Champagne Lounge with a wide variety of fine brands is considered the "Golden Entrée" to the French area.
More information

same but different

SAME BUT DIFFERENT

The international trend show with craft drinks such as craft spirits, craft beer and cider.

More information

Organic Wines & Organic World

ORGANIC WINES & ORGANIC WOLRD

Organic for the wine industry - Learn more about our exhibitors who run their wine production according to organic winegrowing guidelines.
More information

ProWein Topics

Packaging & Design

PACKAGING & DESIGN

Extraordinary times require extraordinary materials and packaging.
More information

Business & Masterclass Forum

Business & Masterclass Forum

A top-class and varied supporting and further education programme, e.g., the Trend Hour Tastings. Always in focus - the latest trends in the industry - First presented at ProWein.
More information

ProWein Zero & Tasting Area

PROWEIN ZERO & TASTING AREA

A new trend supported by ProWein. A unique stage on the topic of no and low alcohol. Here you will find well-known brands as well as newcomers and a separate tasting area.
More information

Tasting Areas

TASTING AREAS

The Tasting Area by MUNDUS VINI, for example, presents the winners of the latest vintages.
More information

Visiting

From special shows, workshops and master classes to innovations and inspiration. At ProWein you will find all of this perfectly organized in one place. The spirits and wine fair thus offers the ideal platform for professional networking and discovering innovations.

Exhibitors & Products
Take a look at all exhibitors and their products

Trend topics
Read more about the trend topics

Tickets
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Arrival
All information about your arrival

Exhibit

If not at ProWein 2025, then where? Because with its flawless trade fair concept and the high international reach on the visitor side, ProWein is the ideal platform for brands, manufacturers, wine traders and importers from all over the world.

Online Order System
Use our OOS to plan, prepare and order all products and services for your trade fair participation.
OOS

Update your exhibitor profile
A well-maintained exhibitor profile increases your reach and improves the findability of your company and your products within the exhibitor and product database.
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Online Application
You too can benefit from this when professionals from food retail, specialised trade, gastronomy and catering meet in Düsseldorf and take advantage of the unique opportunity to obtain comprehensive information and discover new trends.
Application

Information
Do you still have questions about travel or opening times? Here you will find all the important information for your participation in the fair at a glance.
Information for your trade fair visit

Media & News

New ProWein Business Forum provides guidance in challenging times
ProWein, the world-leading trade fair for wines and spirits, will present a dedicated forum for business topics for the first time now at its 2025 edition. On all three days of the trade fair an extensive programme will be featured.
Read more
ProWine Shanghai 2024 Navigating Trends and Breaking Through
Gathering 650 exhibitors from 32 countries and regions, with international exhibitors over 80%, to seize new opportunities in the wine and spirits market in China Enhanced Brand Awareness and the Power of Youth: Explore Growth Pathways for Chinese Local Wines Sustaining high-quality wine education to lead the industry towards sustainable development
Read more
New hotel booking platform for ProWein: Top-class offers near the Exhibition Centre
In cooperation with Kuoni Tumlare Congress, Messe Düsseldorf has created a new hotel booking platform for ProWein offering numerous rooms close to the Exhibition Centre at attractive prices.
Read more
panelists ProWein Business Talk
First ProWein Business Talk "Digitalisation of the Wine Industry"
The inaugural event in the new ProWein Business Talks series, held at the beginning of October, proved to be a resounding success. Over 220 interested participants from 25 countries eagerly followed the online discussion on the latest ProWein Special Report "Digitalisation of the Wine Sector". The session was moderated by Prof. Dr. Simone Loose from Geisenheim University.
Read more
ProWine Sao Paulo 2024 - an undeniable success
In its fifth edition and with a record number of brands, visitors and countries, the event restates its position as the largest professional wine and spirits fair in the Americas; the 2025 edition already has a date and promises to be even bigger an undeniable success.
Read more
ProWein 2025: online Ticket Shop opens with early-bird offer
The online Ticket Shop of ProWein 2025 is online: wine and spirits professionals from all over the world can now secure their admission tickets from www.prowein.com. And there are savings for those quick off the mark: the exclusive early-bird offer is valid until 2 October 2024.
Read more
Special Report on ProWein Business Survey 2024: Digitalisation of the wine sector – current status and future development
Digitalisation is an important driver for market success The report has identified critical areas where digitalisation can drive growth and innovation within the wine sector, ensuring businesses remain competitive and responsive to market demands.
Read more
This new ProWein will inspire everyone
Under the dynamic motto “Discover the Taste of Tomorrow” ProWein will present itself in a fresh, modern look and with a new hall layout. The whole world of wines and spirits will be represented in Düsseldorf.
Read more
ProWein well positioned for the future
The ProWein anniversary has just drawn to a successful close – but the future course for the world’s biggest and most relevant trade fair for the wine and spirits industries has already been charted and the “starting pistol” fired for ProWein 2025 in Düsseldorf.
Read more
Wine exports to Japan: Chances and Challenges
• Japan is regarded as an attractive market by experts, characterised by a high appreciation for quality and a high price level. • After an interim decline of wine imports almost one in two wine exporters expects export sales to Japan to rise for 2024.
Read more
A Platform for Industry Excellence: ProWine Singapore 2024
ProWine Singapore 2024, the region's leading trade fair for wines and spirits, concluded this year’s edition with record-breaking visitorship of 14,097, a significant increase of approximately 40% compared to the 2022 edition,
Read more
Successful premiere for ProWine Tokyo
ProWein is currently undergoing an extensive process of renewal. As part of this, the leading trade fair has given itself a fresh look. The new look was already on show at ProWein 2024 where it attracted a lot of attention.
Read more
ProWein – Discover The Taste of Tomorrow
ProWein is currently undergoing an extensive process of renewal. As part of this, the leading trade fair has given itself a fresh look. The new look was already on show at ProWein 2024 where it attracted a lot of attention.
Read more
ProWein underscores its role as the leading trade fair for the wine and spirits industry
After three busy trade fair days the world’s largest and most relevant trade fair for wines and spirits succeeded in spreading optimism on a currently stagnating market. Top ratings by visitors for the exhibited ranges as well as a high commitment to Düsseldorf as the wine capital made for a positive atmosphere in the exhibition halls.
Read more
ProWein 2024: Themen und Termine für die Presse
+++ Highlights +++ Dates +++ Trends +++ This is a non-exhaustive selection of exciting topics. For a complete overview of the ProWein offerings in terms of lectures, tastings and lots more go to www.prowein.de
Read more
ProWein Premiere: the Concept Store Solutions specifically tailored to wine at the Point of Sale
How wine is displayed at the PoS is a decisive factor when it comes to sales – be it in specialist retail, food retail or at the corner kiosk. In addition to product information proper and practical tips it is also about being taken on a journey, emotionalising the shopper or optimizing retail processes.
Read more
ProWein Business Report 2023
Commissioned by ProWein, Geisenheim University polled experts from across the entire value chain of the wine industry in late 2023, for the seventh time now.
Read more
urban gastronomy Lounge@ProWein 2024 Focus on: Food Pairing
For the seventh time, Geisenheim University has surveyed international wine industry experts on current trends and future developments in the international wine markets.
Read more
ProWein Business Report 2023:
For the seventh time, Geisenheim University has surveyed international wine industry experts on current trends and future developments in the international wine markets.
Read more
ProWein 2024 – Champagne for Future
Pioneering sustainability initiatives in the Champagne region ProWein, the world’s leading wine and spirits trade fair, is putting the extensive sustainability initiatives undertaken in the Champagne region in the spotlight on a suitable stage.
Read more
Successful third staging of ProWine Mumbai
India moves into the focus of the wine and spirits industry 25 November saw ProWine Mumbai draw to successful close at the Jio World Convention Centre. For two days the local wine and spirits industry met for numerous tastings and in-depth exchange
Read more
The top topic at ProWein 2024: sustainability
Sustainability has been one of the mega topics at ProWein for many years. At ProWein 2024 from 10 to 12 March this important theme will feature even more prominently now – thereby reflecting one of the key market trends.
Read more
ProWein – Mirror image of the international spirits industry: on course for growth
ProSpirits & “same but different” – two halls dedicated exclusively to spirits from all over the world With sales expected to reach € 493.40 billion in the current year, spirits will continue their growth course worldwide.
Read more
ProWine Shanghai 2023 in a jubilant mood
Big crowds for 10th anniversary ProWine Shanghai, the leading trade fair for the wine and spirits industry in mainland China, was again held concurrently with Food & Hospitality China (FHC) this year from 8 to 10 November.
Read more
The Staff Shortage in the Wine Industry
Hardly a day goes by without at least some coverage of the effects of the staff shortage. Baby boomers – marked by high birth rates in many European countries – are exiting the job market and, often, cannot be replaced to the same extent by a younger workforce.
Read more

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ProWein Business Report 2023

Logos ProWein Düsseldorf und Universität Geisenheim

Commissioned by ProWein - the leading trade fair for the international wine and spirits industry - late 2023 saw Geisenheim University survey experts representing the entire wine supply chain from 48 countries for the fifth time now. Following the sharp downturn in the wine trade caused by Covid, the industry has recovered significantly and is looking positively to the future.

Business Report 2023